Fractional marketing for B2B startups and small businesses
Ready to grow, but not sure where to start?
I’ve helped 100+ founders build strong marketing foundations. From clearer positioning and pricing, to sharper offers and go-to-market structure.
Start with clarity. End with growth.
APPROACH
MOVE FASTER WITHOUT OVERDOING THE BUDGET
You know the drill. You’ve got no time, a limited budget and competing priorities, but you need to build your presence in the market, improve your customer experience and hit that next milestone.
With a fractional CMO, you can work within the budget of a junior hire, and get the speed and expertise of a senior marketer.
YOUR ALWAYS-ON MARKETING ENGINE
Building an effective marketing function requires that you get the foundations right. This is the high-level work that defines the long-term vision for marketing and forms the basis of all future activity. This is what will keep you focused.
BEEN THERE, DONE THAT
Laying the foundations for a strong marketing department is no small feat. As someone who has helped launch businesses and grown teams as the first marketing hire, I know what lean teams need, how to integrate the function with the broader team, balance strategic and tactical work, and avoid the traps of marketing FOMO.
More attention than an agency
I work with 2-3 non-competing strategy clients at a time. That means more time to understand your business, ask the right questions and create purposeful work that doesn’t hide behind fluffy presentations.
work
Working with The Marketing Essentialist helped us establish a premium brand that truly communicates trust and credibility.
Jasmin brought structure and clarity to how we present and deliver our services, helping us build a defined sales and marketing process with clear stages and outcomes for clients.
The process was flexible, the deliverables hit the mark, and the feedback from others has been excellent.
Louis Island
Founder @ EVRGRN
With Jasmin's guidance, we were able to get clear on our brand positioning, product marketing, communications, and sales and marketing operations.
She's helped us set up processes to handle scaling up and defined specific marketing and sales targets for the team with a plan to achieve them.
Jasmin brings more value to our company's continued growth and success than what I initially thought marketing could encompass.
darren wolchyn
Founder @ smart paddock
Jasmin gave us a clearer, more premium identity and practical structure for our content and comms.
Importantly, she helped us see how each part of our marketing — from positioning to service packaging — links together, so we can now test offers and pricing with confidence.
We’ve loved the process and the clarity it delivered.
Kiara Hickman
General Manager @ c100
Everyone now has a clear understanding of our core messaging and the various ways that will influence our communications, and each person has a responsibility to complete tasks that all work towards common goals.
Jasmin has a razor-sharp eye and a great sense of design which are so necessary for ensuring a brand puts its best foot forward.
CHRISTOPHER ELLIOTT
Founder @ christopher elliott design
SERVICES
1\ WORKSHOP
Uncover your marketing north star.
A supercharged session to help you identify the biggest marketing opportunity to propel your business forward.
2\ STRATEGY + EXECUTION
Strategy and execution with a CMO at a fraction of the cost.
Don’t let junior hiring budgets stop you from building fast. Designed with your operations, resources and capabilities in mind.
3\ ADVISORY
Add a Marketing Consultant to your team without the big budget.
Stay on track with strategic and tactical guidance when you need it the most, without the commitment of a full-time resource.